Aesthetic consideration isa research hotspot in dental treatment. Dentists and patients are directing more attention toward gingival aesthetics in the prosthesis of the maxillary anterior region. An adequate understanding of the influence of crown contour on gingival inflammation and morphology, as well as suitable crown contour, is indispensible for clinicians. Numerous researchers have reported on these aspects. This review describes the relationship between crown contour and gingival aesthetics in the maxillary anterior region.