Hydrophobically modified polyacrylic acids (HMPA) was synthesized by precipitation polymerization. HMPA in ethylene glycol-water mixture show typical shear thinning behavior. It was found that the solvent have a direct impact on the rheology behavior of HMPA in ethylene glycol-water mixture, due to the changes in hydrophobic associations. Surfactant TX-10 induced factors that change the number and strength of hydrophobic junctions and lead to change of solution visicosity. The transient associative network of HMPA in ethylene glycol-water mixture was kept as the temperature decreases.