消费者奢侈品感知价值理论的发展、比较及展望
The Development,Comparison and Prospect of Luxuries-Perceived Value Theory
作者：姜凌;姜楠;王成璋;
Author：
收稿日期： 年卷（期）页码：2009,(02):-89-93
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：奢侈品;奢侈品感知价值理论;社会导向感知价值;个人导向感知价值
Key words：
基金项目：国家自然科学基金资助项目(70672022)
中文摘要
阐释奢侈品感知价值理论的发展脉络:从社会导向价值、个人导向价值,到社会-个人导向价值相结合的研究模型;并基于对上述理论的比较研究,结合中国消费者文化背景特征,指出未来奢侈品感知价值理论研究发展的三个新方向。
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