基于消费者购物价值的商场环境建设策略研究
Hedonic or Utilitarian Shopping Values: Exploring Strategies for Improving Shopping Mall Atmosphere
作者：杨潇茵;许正良;
Author：
收稿日期： 年卷（期）页码：2011,(03):-81-86
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：商场环境;享乐主义购物价值;功利主义购物价值;营销业绩
Key words：
基金项目：
中文摘要
商场环境建设是零售业研究领域的一项重要课题,改善商场环境能够有助于提升营销业绩。研究发现,消费者享乐主义或功利主义购物价值对商场营销业绩产生重要影响。由此,基于这两种不同的消费者购物价值,分别提出商场环境建设的对策。
参考文献
[1]Dodds,Kent B.Monroe,Dhruv G rewal.E ffect of Price,B rand,and Store Inform ation on Buyers'Prod-uct Evaluations[J].Journal ofM arketing Research,1991,(28):307-319.
[2]Holbrook,K im P.Corfm an,Quality and Value in the Consumption Experience:Phaedrus R ides Again[EB//OL].inPerce ived Quality:How Consum ers V iew Stores andM erchand ise,ed.Jacob Jacoby and Jerry C.O lson,Lex-ington,MA:Heath,1985:31-57.
[3]BAB IN B J,DARDEN W R,GR IFFIN M.W ork and/or Fun:M easuring Hedon ic and Utilitarian Shopp ing Value[J].Journal of Consum er Research,1994,(20):644-656.
[4]SR INIVASAN T C.An integrative approach to consum er choice[J].Advances in Consum er Research.1987,(14):96-100.
[5]TURLEY L W.RONALD.E.M illim an:Atmospheric E ffects on Shopp ing Behavior:A Review of the Experim ental Evi-dence[J].Journal of Business Research,2000,(49):193-211.
[6]OLICER R.Cogn itive,affective,and attribute bases of the satisfaction response[J].Journal of Consum er Research,1993,(20):418-430.
[7]OLIVER R.Processing of the satisfaction response in consumption:a suggested fram ework and research d irections[J].Journal of consum er satisfaction,d issatisfaction,and comp lain ing behavior,1989,(2):1-16.
[8]OLICER R.Satisfaction:a behavioral perspective on the consum er[R].New York:M cG raw-H ill;1997.
[9]BAB IN B J,DARDEN W R.Good and bad shopp ing vibes:spend ing and patronage satisfaction[J].Journal of BusinessResearch,1996,(35):201-206.
[10]GARDNER M P.Mood states and consum er behavior:a critical review[J].Journal of Consum er Research,1985,(12):281-300.
[11]DAW SON S,BLOCH P H,R IDGWAY N M.Shopp ing motives,emotional states,and retail outcom es[J].Journal ofRetailing,1990,(66):408-428.
[12]OLIVER R.W hence consum er loyalty[J].Journal ofM arketing,1999,(63):33-44.
[13]D ICK A S,BASR K.Custom er loyalty:toward an integrated conceptual fram ework[J].Journal of Academ ic M arketingSc ience,1994,(22):99-113.
[14]KATZ D.The functional approach to the study of attitudes[J].Pub lic Op in ion Q,1960,(24):27-46.
[15]CRONIN J J,BRADY M K,HULT G T.Assessing the effects of quality,value,and custom er satisfaction on consum erbehavioral intentions in service environm ents[J].Journal of Retailing,2000,(76):193-218.
[16]JONES M A,REYNOLDS K E,ARNOLD M J.Hedon ic and utilitarian shopp ing value:Investigating d ifferential effectson retail outcom es[J].Journal of Business Research,2006,(59):974-981.
[17]H IG IE R A,FEICK L F,PR ICE L L.Types and amount of word-of-mouth commun ications about retailers[J].Journalof Retailing,1987,(63):260-278.
[18]SWAN J E,OLIVER R L.Postpurchase commun ications by consumers[J].Journal of Retailing,1989,(65):516-533.
[19]WESTBROOK R A.Product-consumption based affective responses and postpurchase processes[J].Journal ofM arketingResearch,1987,(24):258-271.
[20]HARTLINE M D,Jones K C.Emp loyee perform ance cues in a hotel service environm ent:influence on perce ived servicequality,value,word ofmouth intentions[J].Journal of Business Research,1996,(35):207-216.
[21]WEINER B.An attributional theory ofmotivation and emotion[M].NewYork:Springer-Verlag;1986.
[22]DONOVAN R J,ROSSITER J R.Store atmosphere:an environm ental psychology approach[J].Journal of Retailing,1982,(58):34-57.
【关闭】
