顾客体验理论的进展、比较及展望
The Development,Comparison and Prospects of Customer Experiential Theories
作者：温韬;
Author：
收稿日期： 年卷（期）页码：2007,(02):-133-139
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：顾客体验;理论进展;比较研究;未来展望
Key words：
基金项目：
中文摘要
随着社会经济形态的演变,人们对顾客体验内涵的认识不断加深,诞生了一些有价值的顾客体验理论。本文阐释了五个顾客体验理论,即体验情境说、流体验说、体验二元说、体验双因素说和战略体验模块说,基于此对上述理论进行比较研究。结合中国的实际情况,指出今后中国顾客体验理论研究的四个方向:一是顾客体验理论的整合研究,二是顾客体验理论的本土化研究,三是基于互联网的顾客体验理论研究,四是顾客旅游体验的理论研究。
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