BWM-RST方法计算实体门店鞋类产品最优属性组合
Investigating the Optimum Attribute Combination of Footwear Products in a Physical Store by BWM-RST Method
作者：黄趋庭, 谭润香, 侯科宇, 周晋, 何有节
Author：HUANG Quting, TAN Runxiang, HOU Keyu, ZHOU Jin, HE Youjie
收稿日期：2019-07-26 年卷（期）页码：2020,30(2):81-84
期刊名称：皮革科学与工程
Journal Name：Leather Science and Engineering
关键字：最优最劣方法,粗糙集理论,最优属性组合,消费者偏好,
Key words：minority culture,art,education,new engineering,talent cultivation,
基金项目：国家自然科学基金(31700813)、中国博士后科学基金(2015M571896)
中文摘要
实体门店为了获得更高的利润,需要了解客户对其产品各属性的偏好程度,从而制定合理的进货供货策略。然而,目前还没有针对鞋类产品属性重要度的相关研究。因此,本研究旨在通过BWM-RST方法对某品牌实体门店中鞋类产品各属性的重要度进行排序,并确定最优属性组合。研究中,针对门店内9款女鞋的风格、颜色、跟高、跟型/底型、鞋头这个五个产品属性,对20名顾客进行了问卷调查,并且综合了店内2个月的销售数据,计算了BWM-RST综合属性重要度,以及产品属性决策规则。结果表明,女性产品这五个产品属性的重要程度排序为颜色>风格>跟型/底型>跟高>鞋头造型,具体权重分别为0.28、0.26、0.21、0.16、0.09。最优属性组合为黑色+时尚休闲+平跟+无跟,或黑色+商务正式+中跟+粗跟。由此,该方法能够有效为实体门店制定最佳的订货供货策略以获得更高利润。
英文摘要
In order to obtain higher profits, physical stores need to understand customers' preferences for various attributes of their products, so as to formulate a reasonable purchase and supply strategy. However, there is no research on the importance of each attribute of footwear products. Therefore, the purpose of this study is to investigate the importance of each attribute of footwear products in a physical store by BWM-RST method, and determine the optimal attribute combination. In the study, the five product attributes of style, color, heel height, shape of heel / sole and shape of toe cap of 9 women's shoes were studied. The BWM-RST comprehensive attribute importance and product attribute decision rules were calculated according to a questionnaire survey conducted among 20 customers and in-store sales data in 2 months. Outcome showed that the order of importance of these five attributes is: color > style > shape of heel / sole > heel height > shape of toe cap, and their weight are 0.28, 0.26, 0.21, 0.16 and 0.09 respectively. The best attribute combinations are black color + fashionable and leisure style + flat heel + no heel, or black color + business official style + middle heel + thick heel. Therefore, BWM-RST method can effectively offer the best order and supply strategy for physical stores to obtain higher profits.
【关闭】
