TosolvetheedgeconfusionprobleminthegraphvisualizationandshowGIS-relateddatainformation,theheatmapwasintroducedtorepresentthepathdatainformation,usingthemappingbetweenheatintensityandcolortopresentthefrequentmigrationofthepath,whichwasbasedonthegeographictrafficinformation-basededgebundlingalgorithm.Todealwithspeedmattersintheheatmapvisualization,thequadtreestructurewasemployedtodividetheregionandthenarticulatehotspotswithregionsaccordingtothedomainofinfluencetospeeduptheheatintensitycalculation.Theexperimentalresultsshowedthatthegeographictrafficinformation-basededgebundlingalgorithmwiththeintroductionofheatmaprealizestheintuitiverepresentationofheatintensityonthebasisofreducingthegraphconfusiondegreeeffectively.Theintroductionofquadtreestructuresignificantlyreducestheoperationtime,and themaximumspeedupisabout7.6,achievingagoodoperationeffect.