金融业中新服务开发的一般过程与门径管理模式研究
A Study of the Process of New Service Development and the Stage-Gate Model in Chinese Financial Industry
作者：袁春晓
Author：
收稿日期： 年卷（期）页码：2004,(05):-21-26
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：金融服务;新服务开发;门径管理
Key words：
基金项目：
中文摘要
国内大多数金融服务机构的新服务开发 (NSD ,NewServiceDevelopment)活动 ,在相当程度上处于凭经验办事、随意性大的状态 ,缺乏新服务管理的专业意识和技能。基于多行业比较实证研究的国内金融业NSD一般过程总结 ,和构筑在流程解析之上的门径管理模式 ,是提高金融业务创新管理效率的有效途径
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