理性权衡即兴行为视角下的企业竞合关系:基本逻辑、演化机理及其治理
Enterprise Coopetition from the Perspective of Rational Improvisation: Basic Logic, Evolution Mechanism and Governance
作者：田宇;张怀英;
Author：
收稿日期： 年卷（期）页码：2016,205(04):-117-126
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：竞合关系;理性权衡;即兴行为;竞合演化;竞合治理;弹性战略联盟
Key words：
基金项目：国家自然科学基金“渠道边界人员‘关系’对企业绩效的影响机制研究”(71172162),“竞合对新创农业企业成长性绩效的影响机制研究”(71503101);;
教育部新世纪优秀人才支持计划资助项目(NCET-12-0561)
中文摘要
竞合关系体现在竞合演化和竞合治理之中。竞合关系的演化贯穿于企业内外部环境的变化过程中,竞合即兴行为的演化机理为:企业内外部环境的变化诱发了企业的即兴行为,完全理性下的竞合规则决定了即兴行为,有限理性下的竞合规范指导了即兴行为;在三种作用力下,竞合行为不断演化,完全理性与有限理性的权衡使得竞合行为满足阶段性与长期性决策的目标。竞合关系治理在于保障理性权衡的竞合即兴行为能够高质量地执行和存续,其治理结构选择为弹性联盟。通过对苹果和三星竞合案例分析,从实证层面验证了所构建的竞合理论的研究框架。
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