自有品牌产品影响感知质量因素的实证研究
Research on the Influencing Factors of Different Private Brand Goods on Perceived Quality
作者：彭峰;程小又;李永强;
Author：
收稿日期： 年卷（期）页码：2008,(03):-106-111
期刊名称：四川大学学报(哲学社会科学版)
Journal Name：Journal of Sichuan University (Social Science Edition）
关键字：零售企业;自有品牌;感知质量;影响因素
Key words：
基金项目：
中文摘要
感知质量是影响消费者购买意愿的主要判断标准。本文通过实证研究,检验影响不同类别自有品牌产品感知质量的多种因素,并建立回归模型,测度出各个影响因素的具体影响程度。研究表明,各因素对感知质量的影响权重和相关显著性在电器、服装、清洁用品、饮料这四种不同的产品类别自有品牌产品中存在较大差异。
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